In 2017, the five-time UEFA Champions League winner was on hand to honor Lv Shao Wu, who brought football to students in the rural, mountainous area of Longxi County in northwestern Gansu Province, which culminated in Ronaldo donating a soccer field to the primary school.
While on Friday, the 33 year old attended the final of a series of matches of Nike's football schools in Chinese mainland and formed the Active Schools CR7 Sports camp, which he said on Instagram aims at “providing access to kids from remote areas in China”.
During his visit he also gave advice for developing football in a country that has aspirations of becoming a world football powerhouse.
“Give opportunities to the kids, give them good possibilities, good pitches, open doors for them because the kids are the future,” Ronaldo said, adding that the younger generation should "keep going, work hard, believe and never give up."
It’s not only Ronaldo that see’s the potential of football growth in China, but also multinational sports brands after they bore witness to President Xi’s 50-point plan in 2015 to turn China into a 813-billion-US-dollar sports industry with a special focus on developing football.